Company News, Marketing News

Clinique’s #ZitHappens TikTok Challenge Celebrates ‘Skin Positivity’

Campaign rolls out today.

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By: Christine Esposito

Editor-in-Chief

As part of its growing digital engagement strategy to reach young consumers, Clinique has launched a new TikTok campaign called #ZitHappens. Kicking off today, it celebrates what Clinique is calling the skin positivity movement of consumers, and more specifically, Gen Z, who no longer want to feel ashamed or put their life on hold because of breakouts.   The campaign, which was designed to help remove the stigma that currently exists around acne through a communal activity, is said to bring th...

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